SCHEDA RELATORE

Phil Booker

Fruugo

Head of partnerships

Phil has been working with Fruugo since the UK MBO in 2012, initially in a consultancy capacity and then from 2017 as their Head of Partnerships. He manages a partnership portfolio of 1000’s of retailers generating circa 80% of Fruugo’s total annual GTV, as well as responsible for developing new partnerships in many of Fruugo’s 46 global territories, most recently China and Turkey.  With 92% of all sales on Fruugo being cross border, he is well placed to offer insights on selling internationally and how that can be best supported.